The outdoor concert season may be coming to a close but changes are already underway for the 2012 season at Koka Booth Amphitheatre in Cary. Amphitheatre officials announced plans to partner with North Carolina based Etix beginning November 1. The move makes Booth Amphitheatre the first local outdoor concert venue to make a change in ticketing companies. Raleigh, North Carolina based Etix has built a brand as a trusted partner in the ticketing business over the past ten years. Following an extended RFP process Booth Amphitheatre management admits Etix is the right fit for a venue always looking to put the customer first.
The change is intended to immediately impact people buying Booth Amphitheatres tickets in both their wallets and ticket buying experience. One of the most identifiable changes is that across all ticket levels customers can expect lower ticketing fees than in the past. Etix also offers social media integration where Booth Amphitheatre tickets will be able to be purchased directly from the venue’s Facebook page.
“In doing an extensive comparison evaluation it is clear that Etix is a positive decision for our ticket-buying public”, said Lyman Collins, Town of Cary Cultural Arts Manager. “Etix is a very user friendly system to use; it takes less time and fewer clicks to complete an online purchase. Additionally Etix fees are more reasonable and those savings can be passed along to the consumer. At Booth Amphitheatre we are always striving to find ways to provide the ultimate outdoor concert experience to our patrons and that begins from the time the ticket is sold. It’s also a great thing that our new partner also happens to be a neighbor!” Collins goes on to say that Town of Cary officials are so pleased with the new partnership that they have extended it to other Cary venues. “It just makes sense to send a consistent message to consumers visiting the new Town of Cary Arts Center. We feel the Etix partnership is definitely something that needs to be shared!”
Established in 2000 by Travis Janovich, Etix is an international web-based ticketing service provider for over 7,300 clients in the entertainment, travel and sport industries in over 40 countries. Etix is the largest independent ticketing company in North America and has managed ticketing solutions for high profile touring artists, including AC/DC, Aerosmith, Beyonce, Billy Joel, Christina Aguilera, Dane Cook, Lady Gaga, Madonna, Maroon 5, Paul McCartney, Rolling Stones, Sting, Barbra Streisand, U2 and many more. Etix also manages ticketing for the North Carolina State Fair which ranks as the 7th largest fair in the nation.
While Etix is no stranger to adding new clients, the Booth Amphitheatre addition is extra special. According to Etix CEO Travis Janovich, “The team at Etix is incredibly excited to be partnering with Koka Booth Amphitheatre. The venue is one of the most beautiful and unique outdoor facilities in the country, and the team here is dedicated to the customer experience from beginning to end. As a locally-based company, we’re already frequent guests and big fans of the venue, so this feels like a natural fit. We look forward to providing Booth Amphitheatre customers with the best and most convenient ticketing services available, whether it’s over the phone, through mobile or web, or at the box office.”
Booth Amphitheatre patrons first chance to experience the Etix change will begin on November 1st with the 2012 Season Ticket on-sale. Cary’s Booth Amphitheatre has long been recognized as a hot spot for entertainment from April – October, hosting concerts, festivals, movie, live theatre and more.